July is the month where you welcome sales in your wallet without fidgeting. With that in mind, I went shopping to Simons (Quebec founded Clothing Stores) and came upon a coat made of light pink silk and a pair of sleek white pants. Both pieces are from the brand Edition 10 / MO&Co. a brand I didn't know until my purchase.
I did a little research ...
The Chinese label MO&Co. was launched in 2004 by the creative director Jenny Kam. Since then it has greatly expanded and they now have more than 500 stores in China. The label's pieces have a modern-edgy look which the brand qualifies as "boy-girl chic" style. The success MO&Co. managed to acquire over the years is partly due to the affordable price of the pieces and the higher quality they have compared to their competitors.
MO&Co. launched in 2010 a high-end label called Edition 10. The clothing pieces are more expensive but still less than other luxury brands. Their design is sophisticated and chic which gives a contemporary look to the pieces.